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ENG
｜
Duration
Two months
Role
Concept Builder, Researcher, Designer
Tool
Figma, Adobe Suite, Procreate
🗺️ Overview
READy is a brand-new reading platform that curates a collection of short essays or stories from a variety of genres. Users can start reading by simply shaking their device to generate a series of short stories, and can swipe through stories based on their preferences. In READy, users are able to access multidisciplinary knowledge within a limited amount of time.
📝 Problem
Many adults enjoy reading but often have limited time to do so and do not enjoy long-form reading in interrupted time frames.
💡 Solution
If only there was an easy way to access short-form reading such as essays and short stories that a reader can start reading or select based on their time availability, then many readers would be able to enjoy reading when they have time available.
READy is an innovative platform that features short-time, short-length reading experiences, which enables users to enjoy reading in a limited time period within their hustle and bustle lifestyle.
Key Features
Swipe like Tinder
Easy access through one click, one swipe. "Date" with multidisciplinary stories.
Master of time
Make the most use of limited time.
An option to read based on time availability, and, set the reading goal.
Rewaaaard
Create a sense of achievement in the process of habit formation.
Keep track of the amount anytime.
Personalized archive
Save and manage your favorite content anytime.
Share with friends in any style you like.
Prototype
1. Welcome page and reference setting
4. Select any sentences to enable the minor menu
2. Begin reading and swipe through stories
5. Account registration and free trial notification
3. Enable the menu during reading by one click
6. Access to reading history and bookmarks
Content Feed Algorithm
Increasing feed length
- Upon registration, each stories are 3-4 minutes read
- With increasing screen time/ reading time, add longer stories (<15min) to the feed
- Flexible control of the estimate reading time based on user data
Dislike feed
- User clicks the button to dislike a story, to reduce similar content in the feed
- Backend receives the action, delete related contents in the feed data
- When reporting, backend data is shared with the admin to trigger investigation
Marketing Strategy
Subway Advertisement
People always complain about the telecommunication signal on New York City subway train, so our major propaganda spot would be in the subway stations. We come up with 3 ways to encourage people to download READy:
1. Scan QR code
2. Tap the digital devices
3. AR experience: scan Snap code
Advertisment and share on social media
Through business account advertisement and user-generated sharing content to expand the market
Social media ad
User sharing
👇 Here is the process
How did I get there?
🪄 Mission
To provide young generation with an interactive and innovative reading platform with well-curated contents so that they can start reading and acquire knowledge from reading when they have time available.
🛰️ Vision
To create a digital reading atmosphere where users grow a reading habit, and share stories or sentences in social media to attract more potential users.
🔍 Background Research
Adults, especially the youth, understand the significance of reading.
According to research by International Literacy Association, over 95% younger generation agree that reading is important.
International Literacy Association
Younger generation read less today.
People aged between 15 to 44 read for an average of 10 minutes or less per day, based on the report by the Bureau of Labor Statistics.
Bureau of Labor Statistics
Severe decrease of attention span.
The average human attention span is only 8.25 seconds.
The average human attention span decreased by almost 25% from 2000.
Full-time employers read less than unemployed people.
People with the full-time jobs read significantly less than the ones who are not employed. There is too much to care about other than reading books.
WordsRated
🚴♂️ Competitor Research
Blinkist
Pros
1. Short time specific: make great use of fragmented time to read
2. Resource variety: large selection of titles and genres for users to explore
3. Content recommendation: recommend more books based on users’ selections
Cons
1. Subscription cost: users need to subscribe in order to read more books
2. Biased ideas: not directly the original book, ideas are summarized with subject value
Summary Z
Pros
1. Time-saving: contents are key takeaways less than 15 minutes
2. Reading goal: enables users to set their personal goals
3. Audio option: direct access to audio summaries for users to listen to and download
Cons
1. Limited depth: only provides summaries, no full depth and nuance of the original text
2. Biased summaries: contents are created by humans with subjectivity
Tipsoon
Pros
1. Attention focus: extreme short content for quick reading
2. Minimal design: simple interface design, no learning cost for the users
3. Social function: share and comment among friends
Cons
1. Lack of immersion: readers cannot immerse in the reading environment
2. Repeated ads: appear in the middle of reading, affect the experience
👁️ Interview & Insights
Region
New York Tri-State Area
Interview Type
Many claim that they used to read the short content via social media, and counted that into the frequency.
Age Distribution
16-40 years old
Sample Size
27 people
In-person Interview
Only 10 interviewees claimed to read every day, and most of the materials are those required by the school.
E-book is the mainstream reading medium among the younger generation, even though many claimed to prefer the traditional alternative.
Interviewees' attention span of reading is around 10-15 minutes.
🙇♂️Persona & Target User
🪞User Scenario
🎢Journey Map
⚙️ User Flow
🪡 Low-Fi Prototype
🎨 MoodBoard & UI Kit
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